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标识字体设计师——Doyald Young (中文字幕)

五月 7, 2012

Doyald Young 这位已故标识字体设计师值得从业者敬佩与学习的地方在于:一方面,其能够相对理性地平衡文字设计过程中难以驾驭的价值评判标准,即权衡设计结果中包含的实用性与美学的比例问题;此外,对于字体设计领域中长期存在的关于“规则”的争论,Doyald Young 则用类似于经验主义的:“它看起来怎样?”终结了规则在教课书上的长篇论述。有趣的是,Doyald Young 在去世之前,长期从事着字体设计的教学工作,他热衷于训练学生的直觉,而非掌握怎样的“规则”。也许他早已明白,经验在带给设计师信心的同时,不应也不必导致对于变化的抵抗与默然。而现有的规则有相当一部分正是出于此因诞生的。

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如果说我们应该从 Doyald Young 身上继承些什么。在我个人看来,其对语言、知识一贯地珍视和虔诚或许才是值得追求的永恒目标。当然,这个过程中的困难之处在于,我们是否能够持续的,以尽可能包容的态度对待所有的知识以及由各类知识体系相抵触的部分引发的矛盾。而如果“误入歧途”在所难免,那么我们又将如何才能再次返回通往迷宫出口的那条恰当的小路上。可以肯定的是, Doyald Young 这样的设计师身上一定有着我们需要的线索。但我们也应提醒自己,它也并不是唯一的、一成不变的。

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