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首页 » 影音万象 » 广告时间 : 《森の木琴》&《MTV:Balloons》

广告时间 : 《森の木琴》&《MTV:Balloons》

五月 9, 2011

两则同样以音乐作为叙述载体的广告都使用了类似逐帧动画的手法表达了相同的意图。其中日本NTT docomo公司 的 Touch Wood SH-08C 手机广告——《森の木琴》则稍显不同,为了表现这款手机木质材料的天然特性,这则广告把巴赫的曲目( Jesu, Joy of Man’s Desiring ) 解构为一个个“可见”的音符并把它们放置到自然环境中。虽然这并非是我们对传统方式的逐帧定格动画的认识,但与《MTV:Balloons》相比,两者却有着异曲同工之妙。如果我们把两者对比着欣赏,会不难发现东西方文化对音乐对旋律不一样的理解与解读。

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