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首页 » 设计艺术 » Starbucks 以新形象开门迎客

Starbucks 以新形象开门迎客

三月 14, 2011

尽管此前很多人对 Starbucks 将要采用的新形象充满质疑甚至抵制,但终归丝毫未能影响其重整山河的意志。相比此前GAP品牌的换标风波,星巴克的计划有着自己深思熟虑的一面(保留并强化中心形象)。事实是,目前已经推向市场的新形象所表现出的姿态未给既有消费群造成疏离感,一切迹象都在向人们表明,星巴克还是原来的星巴克,而且如此前星巴克相关负责人所说,新形象强调的是图形图画在视觉引导领域的优越性。从现在配置新标识的各种物件以及环境看,我们认为星巴克此次的形象改造已经安全上垒,至于能否改变这些年的被动局面,还有待配套营销策略从根本上唤起人们对其品牌的消费热情。




new Starbucks logo on mugsnew Starbucks logo on cups

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