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广告时间:War Child – Holiday Mishap

十二月 29, 2010

War Child International”是一家独立性质的国际网络援救组织,其工作内容为帮助那些在世界各地受战争影响的儿童重新回到正常的生活中,具体操作方法是通过网络为处于战区的孩童募集重新建设生活所需的资金,以此实际行动为身处痛苦之中的孩子带去生活的希望。


圣诞节期间,“War Child”加拿大分站通过网络推出了一组系列广告,影片使用了常见的夸张手法谈论种种挽救生命的方式,比如从梯子上摔下来恰好被一只普通的发声枕头礼物接住身体,比如食物阻塞食道时寻找硬物实行“海姆立克急救法”,但同时广告宣传语——“Bad gifts don’t save lives. War Child gifts actually do”又从正面角度为我们点明了需要严肃面对的主题:在普通人眼里看来乏味、无用,甚至令人厌烦的圣诞礼物,对于那些正在经受着战争创伤的孩童们却是最珍贵的生活物资。

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