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首页 » 影音万象 科技讯息 » 2000-2010年10个最佳数字网络互动应用及推广


十二月 1, 2010

近期,One Club 在75件候选作品中评选出10则最佳数字网络互动应用及推广案例。我们从最终挑选出的这10段宣传案例中看到,网络媒体传播方式的优越性已经成为商业宣传不可回避的事实。使用数字化制作以及传播为已经陷入疲劳的传统媒体商业宣传注入了新的活力,更重要的是,观众们从现在开始将会被彻底改变被动催眠式的推销方式,取而代之的是这10段案例中提供的良好互动体验方式,发出指令或者点击鼠标,或者在你的Facebook上于无意识中传播一段有趣的动态影像,一种被我们俗称为“病毒推广”的营销方式便应运而生,而这一切,都得益于正如细胞分裂迅速生长着的数字网络。




"Subservient Chicken," For Burger King.
Agency: Crispin Porter & Bogusky


"The Hire," For BMW.
Agency: Fallon


"Nike Plus," For Nike.
Agency: R/GA


"Uniqlock," For Uniqlo.
Agency: Projector


"Whopper Sacrifice," For Burger King.
Agency: Crispin Porter & Bogusky


"Chalkbot," For Nike Livestrong Foundation. Agency: Wieden & Kennedy


"Ikea Dream Kitchens," For Ikea.
Agency: Forsman & Bodenfors


"Eco Drive," For Fiat.
Agency: AKQA


"HBO Voyeur," For HBO.
Agency: BBDO


"Dove Evolution," For Unilever/Dove.
Agency: Ogilvy & Mather



Nike Plus

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Whopper Sacrifice

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Ikea Dream Kitchens

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Dove Evolution

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广告时间:吉百利 – 和尚


Identity : Best of the Best 2010

广告时间:Nissan Leaf – Polar Bear


Fashion Show with Google

广告时间: Adidas – AdiZero

广告时间:War Child – Holiday Mishap

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