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首页 » 影音万象 科技讯息 » 2000-2010年10个最佳数字网络互动应用及推广

2000-2010年10个最佳数字网络互动应用及推广

十二月 1, 2010

近期,One Club 在75件候选作品中评选出10则最佳数字网络互动应用及推广案例。我们从最终挑选出的这10段宣传案例中看到,网络媒体传播方式的优越性已经成为商业宣传不可回避的事实。使用数字化制作以及传播为已经陷入疲劳的传统媒体商业宣传注入了新的活力,更重要的是,观众们从现在开始将会被彻底改变被动催眠式的推销方式,取而代之的是这10段案例中提供的良好互动体验方式,发出指令或者点击鼠标,或者在你的Facebook上于无意识中传播一段有趣的动态影像,一种被我们俗称为“病毒推广”的营销方式便应运而生,而这一切,都得益于正如细胞分裂迅速生长着的数字网络。

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不仅如此,相对于早先传统媒体漫天撒网式的推广方式,数字网络可以帮助销售商准确定位到最佳的受众群体,在这方面,Google显然为所有人开辟了一条崭新的可持续发展的道路,通过收集用户网络使用习惯数据,有针对性的推销他们可能需要的产品与服务,这样的做法势必节省了大量消耗成本,我们不再需要令人厌烦的纸质调查问卷,不再那么依赖可控性不佳的传统传播渠道,所以就更排斥垄断式的单一化资源给予,取而代之的是,把索取的主动权还给用户;还有像Facebook与Twitter之类的社会化网络站点,更是为用户以主动方式传播讯息建造了可以充分拓展的自由空间。密闭神秘的潘多拉之盒将越来越透明,最终在充满着疯狂好奇心的大众面前失去她所有的能力,环顾周围,一个崭新的,复又充满了冒险精神的时代已经来到我们身边。

10段评选结果如下:

"Subservient Chicken," For Burger King.
Agency: Crispin Porter & Bogusky

1_Subservient
   

"The Hire," For BMW.
Agency: Fallon

the_hire
   

"Nike Plus," For Nike.
Agency: R/GA

3_Nike
   

"Uniqlock," For Uniqlo.
Agency: Projector

4_Uniqlock
   

"Whopper Sacrifice," For Burger King.
Agency: Crispin Porter & Bogusky

5_WhopperSacrif
   

"Chalkbot," For Nike Livestrong Foundation. Agency: Wieden & Kennedy

6_Chalkbot
   

"Ikea Dream Kitchens," For Ikea.
Agency: Forsman & Bodenfors

7_Ikea
   

"Eco Drive," For Fiat.
Agency: AKQA

8_EcoDrive
   

"HBO Voyeur," For HBO.
Agency: BBDO

9_HBO
   

"Dove Evolution," For Unilever/Dove.
Agency: Ogilvy & Mather

10_Dove
   

部分影片欣赏:

Nike Plus

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Uniqlock

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Whopper Sacrifice

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Ikea Dream Kitchens

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Dove Evolution

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更多影片及相关说明请访问 The One Clob 官方网站

本文采用 BY-NC-SA 协议进行共享. 转载请注明转自: 2000-2010年10个最佳数字网络互动应用及推广

广告时间:大众汽车-原力释放

广告时间:Nokia的自卫反击战

广告时间:War Child – Holiday Mishap

广告时间:We’re all the same but different

广告时间:Sprite Revolution

广告时间:60 things in 60 seconds

Fashion Show with Google

广告时间:FEIYUE X GUMBOOTS

1条评论 : “2000-2010年10个最佳数字网络互动应用及推广”

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