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首页 » 影音万象 设计艺术 » 广告时间:CLIO 2010 获奖广告影片

广告时间:CLIO 2010 获奖广告影片

十一月 2, 2010

已经走过50个年头的CLIO国际广告奖时至今日仍然是广告业界争相追逐的顶级奖项之一。作为世界七大广告奖项之一的重量级奖项评选活动,其每年都会吸引全世界众多优秀作品报名参赛,奖励对象包括:电视、平面、广播、户外、互动媒体、包装设计、电子数码、学生作品。。。对于所有参赛者而言,与其说是来拿奖杯的不如说是为了能在如此重要的舞台上一展身手,所以能够有机会在这个1959年创办的盛大评奖活动中展示自己的作品本身就是一种不同寻常的成功。

clio_cover 

Innovative Media Grand Clio: Heineken – Auditorium

该段喜力广告是试图超越单一媒体传播方式的一个典型案例,在使用幽默方式良好的传达出品牌精神的背后,可以看到未来广告推广的方式是多么的丰富,相应的对于广告创意者们而言,未来可以发挥创意的空间又充满了无止尽的可能性。我们可以勉强认为这是网络富媒体在现实生活中的一个反射,而效果显然非常令人满意。

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Television/Cinema/Digital Silver: Citroën C3 – Shopping

非常轻车熟路式的广告创意案例(确实行之有效),把销售价格调整通过如此“优美”的方式传达给观众,“我们只是减去那些不必要的,为您留下的仍然是实实在在的产品。”虽然又一次拿女人的天性开玩笑,可我们爷么真的很受用!

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Television/Cinema/Digital Bronze: Barclays – Fake

经济危机给西方世界来了一个结结实实的耳光,特别是那些身处纯种资本主义国家的人们在经历了这次重创后不得不反思自己的消费观,于此同时大家对银行的信任感也几乎降到了冰点,怎样回到往昔并重新过上上帝般的日子,还得你们自己想办法。这则银行广告倒是勇敢的面对了问题所在,然后给观众一个生锈的希望,但愿真能如此。

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由于篇幅所限,今次只挑选了几段颇有代表性的获奖广告影片,您可以访问官方网站继续观赏精彩获奖影片以及其他众多的优秀作品,因该奖项不单纯为广告影片而设,所以无论您在广告行业具体从事何种形式的创意工作,相信您也一定能从中获益匪浅。或者您也可查阅我们之前的关于“2010戛纳国际广告节”专题做一些侧面了解。

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