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广告时间:Happy Inside with IKEA and cats

九月 13, 2010

Mother london 近期为宜家(IKEA)英国温布利店制定了一个不同寻常的宣传计划。为了配合瑞典宜家名为“happy inside”的最新品牌推广理念,他们在温布利店内放入了100只猫咪,并拍摄了猫咪在店内的活动影像,同时也代表了2011年的宜家产品系列正式推出。



至于为什么选用猫作为品牌理念的宣传代言物,Mother london 的创意总监 Feh Tarty 是这样解释的:


ikeacats这不禁会让我们联想到猫总是会找一个她认为最舒适的地方晒太阳的情景,确实无论在室内还是室外,猫总能在一个相对稳定安静的空间找到自己的“安乐窝”。说来也并无什么奥妙,Mother london 这项从猫的生活习性出发寻找“happy inside”的计划,背后所要传达的主题正是我们每个人对于“家庭”这种有限空间最本能的需求,也是单纯的动物性反应的体现。

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Ps. 广告背景歌曲来自歌手 Mara Carlyle 专辑《The lovely》中的“Pianni”曲目片段。


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