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世界最大Apple store于伦敦开业

八月 9, 2010

随着乔布斯在弗吉尼亚州的泰森斯角(Tysons Corner, Virginia)推出了世界第一家Apple store(苹果公司产品零售店)之后,自那时起的十年时间里,其零售业务已通过加拿大,横扫欧洲,澳大利亚和中国。然而,于8月7日星期六上午10点在英国伦敦摄政街上(Regent Street)开业的这家Apple store俨然是我们目前为止看到的最大规模的苹果官方零售店铺。也许从现在开始,摄政街将不得不把自己的魅力王冠拱手让于新开业的苹果考文特花园(Apple Covent Garden)。

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经过18个月的精心恢复与装饰布置,这幢可以追溯到1876年的建筑物在完全保留了其原有结构的基础上,已经变成了正在销售代表苹果目下最先进科技产品的艺术宫殿。在内三层的布局中,中央地下四合院中的许多拱门之间都装设了极富古典气息的巨大铁门。顾客们可以尽情沐浴在从精心安排的天窗上漫射下的自然光线之中,宽阔的庭院又提供给大家足够的空间学习和交流关于苹果产品的使用经验。当然,这里也是你可以用作打发无聊时间而漫步其中的最佳选择。

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再向上走,你定会为第二层和第三层墙壁上镶嵌的那些巨大的门和经过装饰恢复的漂亮至极的窗户而着迷不已。于此同时,在富有戏剧性的背景墙衬托之下,那些由英国橡木做成的众多工作台上散落着反射出银色光芒的i系列产品,又好像在等待着你上前去像对待艺术品般欣赏、抚摸。

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想必即使是短暂的访问,也能给我们留下足够深刻的品牌印象。在这个充满历史气息的空间里,苹果通过调动所有相关设计细节,让现代科技与文化韵味微妙的结合在一起,使得苹果品牌用一种前所未有的标志性特征再一次成功的展现在世人面前。

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